Category: Bluewashing

Bleached branching coral (Acropora sp.) at Heron Island, Great Barrier Reef. Author: J. Roff
  • Bluewashing

The Truth About “Reef-Safe” Sunscreens and the Rise of Bluewashing

John R.April 14, 20250

In recent years, the term “reef-safe” has become a buzzword in the sunscreen industry, with brands proudly plastering it across their bottles to appeal to eco-conscious consumers. But here’s the hard truth: not all products claiming to be reef-safe are truly safe for coral reefs—and some are far from it. This growing trend of deceptive […]

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